Gotta Know When To Hold 'Em; Know When To Fold 'Em

EQ - How does Kenny Rogers song help us while investing in the stock market?

1. Kenny Who? That old guy right there
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2. His Song
3. Hold 'Em (Buy or Hold)
• Buy What You Know
• Strong Businesses (Brands)
• Go Against The Grain (The Pendulum Effect)
• Pull-back Opportunities
• Strong Financials
4. AND THE MOST IMPORTANT
• A sustainable competative advantage
• Tons of Cash - Balance Sheet & Cash Flows
• Strong Leadership
5. Fold 'Em (Selling your position)
• Opportunities
• Business Change
• Valuation
• Mistake
• Losing Sleep